LinkedIn is the largest business-oriented networking website – and with over 500 million members – it’s more important than ever to stand out. This post was originally published on Forbes. Stay in touch with Joseph on Twitter, LinkedIn, Facebook, YouTube, Instagram, and Medium. His unique approach is informed by 10 years of blue-chip marketing experience in the US & UK managing brands including Glad, Liquid-Plumr, Gü Desserts, and Häagen-Dazs combined with 500+ hours of professional career consulting.Ĭheck out Joseph’s TEDx Talk on Reshaping the Story of Your Career and his Career Relaunch podcast featuring inspiring stories of career reinvention. Having gone through three major career changes himself, he now shares insights from building & relaunching global consumer brands to empower professionals and business owners to build & relaunch their personal brands at. Joseph Liu is a Career & Personal Branding Strategist and host of the Career Relaunch Podcast based in London with a passion for helping people gain the clarity, confidence, and courage to pursue truly meaningful careers. After all, words alone may not always be enough to capture the full picture of who you are and what you can offer to others. Take the time to select a thoughtful background image so you can reinforce your personal brand, convey what makes you unique and differentiate yourself from the sea of other professionals out there. Images are often more powerful than words alone. Your LinkedIn profile’s background image is your opportunity to create a positive first impression that matters. Customize Your Background Image To Stand Out Once you’ve decided on what sort of photo to use, simply follow these LinkedIn’s instructionsto edit your background photo on your profile. You can also create custom background images on sites like Canva or Visme. Popular CC0 sites include Unsplash or Pexels where images tend to feel more current and natural. These images are free and legal for you to use. Instead, consider using attribution-free CC0 Creative Commons images. However, this tends to be quite expensive, and staged stock images can often look a bit dated or artificial these days. If you don’t already have a photo you’ve taken yourself or photo you have explicit permission to use, you could purchase a photo from stock image sites like Getty or Shutterstock. Simply using a photo you quickly find using Google Images isn’t the best way forward because those images aren’t always legal to reuse. Once you decide on what type of image you want to feature as your background image, you need to then find an actual photo you have the rights to use. Boggs states, “While photos of things like laptops, cups of coffee and keyboards can look overused and cliche, abstract images or textures can make your profile stand out without looking inauthentic.” She says you should choose a texture that invokes a feeling you want your audience to associate with you. You could also consider some sort of abstract texture. “Choose a color that matches your personality, or if you’re a business owner, choose a color that matches your brand colors.” “Even just another color can help you stand out in a sea of LinkedIn blue,” according to Debra Boggs, Co-Founderof D&S Professional Coaching. If all else fails, you could simply use a color other than the LinkedIn default blue to give your profile a more considered feel.
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